If Then: How the Simulmatics Corporation Invented the Future

Name: If Then: How the Simulmatics Corporation Invented the Future
Author: Jill Lepore
ISBN: 9781631496110

Jill Lepore

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If Then: How the Simulmatics Corporation Invented the Future

Jill Lepore

awards won

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From the best-selling author of These Truths, an account of the Cold War origins of our data-mad era. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk—or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this account of the origins of predictive analytics and behavioral data science.

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